Measuring

Review the PPC data regularly.  We will help you interpret the results.

We will always include the standard code from Google to drive the Google statistics.  However Google only gives a partial answer.  You need a lot of detail because not all keywords are equal either in the number of click-throughs or the revenue you get per click-through.   

• Someone searching for 'door handles' probably wants to buy some door handles, and maybe locks and hinges as well.
• Someone searching for 'self-lubricating hinge' probably wants to buy a single hinge.

This sort of thing is fairly obvious in this case, but multiply it by hundreds of keywords and you need a proper analysis package. 

We record sales per keyword, and also integrate with the leading analysis service.