Ecommerce web site design
Think about this
Identify your main competitors web sites. How do they work, and how can they be improved on?
User friendly
We will not neglect the issue of usability. Customers will expect to have a clear readable site with clear routes to the information / products that they need. This means simple navigation, good effective searches, and clear typography.
Graphics are carefully chosen to give maximum impact while keeping page downloading times short. A huge background graphic might look cool, but your customers will not thank you if it slows down their route to your product.
There are certain conventions that you need to follow with an ecommerce site. It can be a huge mistake to try and create a web site that is completely different from any other. This will only confuse the user and have an adverse effect on sales.