Site strategy

• Don't make the mistake of organising their web site along internal organisational lines.  Look at your products from the customers viewpoint. 
• Basic demographics – are your customers a young crowd or old fogies?
• How do your customers go about getting purchases approved? What do you know about the buying cycle?

The e-commerce system has a number of professional designs built-in.  They can be set up with a large number of colour schemes, one is bound to match your logo.   Just select a design and you are in business.   

If you need your own design, get the designers off to a flying start by starting to think about your customer base, and what sort of design will motivate them to stay on the site and buy from you.