Marketing
Think about this
Make sure everyone who has contact with customers understands that their job it to provide an outstanding service.
Everybody in your company is a part-time marketing executive.
Customer service
The best way of building your business is to focus on service and get your customers returning to you. They found you through Google, next time they want to buy something they may just do another search and go somewhere else. So make sure:
- Your service is first class.
- React well and generously if you are at fault. Handled well, a problem can cement your relationship with the customer, handled badly and you will never see them again.
- Keep in touch with them. One really good way is an email newsletter.