Marketing

Work with us to optimise the site for search engines.

Customers that search on a site such as Google and find your site in search results are termed organic traffic to distinguish them from paid links from search engines.

Organic traffic has one big advantage – it is free. In our white paper in building site traffic we give a lot of information on how to get the best results in this area. However it has one very big disadvantage; it is out of your control. If you rely totally on organic traffic you take the risk that you could drop from the listings with no warning and be in serious trouble. 

This can and does happen. Nobody can control their placement on Google (although it can be influenced) and the method it uses for ranking can be and is changed on an unpredictable basis. Sites that rely 100% on organic searches can see their business totally decimated without notice.

We therefore normally recommend this is part of a marketing mix.