White papers
Please download our white papers.
An ecommerce primer
This white paper provides a grounding in ecommerce concepts for merchants who are planning to start an ecommerce web site.
Before you start planning your e-commerce project, make sure the following issues are planned out:
- Your project – any specific objectives, timescales and organisation
- Your offering – what will you be selling and why will customers buy
- Marketing – how will the site be marketed
- The web site – how the site will work
- Pricing and handling money
- Other operational issues
- Measuring performance
Thus paper provides a grounding in these issues. You may also want to download our white papers on:
Click here to download.