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Pay per click

In many areas of business, PPC has a massive effect on the level of sales. The main advantage is that you control it. You control the wording and you control the placement (bid more money for a higher placement). 

It is very important that you measure the effectiveness of your PPC campaign in detail. With the right instrumentation you can ‘crank the handle’ and generate business which you know will be profitable. More on this later.

PPC works better in some markets than others. This is a specialised and quite technical area. We have consultants who can advise. If you are planning an ecommerce site, PPC should always be reviewed as part of the planning process.