Site strategy

• How do you want to price the products?
• Are there any currency requirements?
• Do you need trade accounts or even special price lists ?
• Will we be offering special offers?
• How are you going to charge for post and packing? We have yet to work on a web site where this is a simple matter so be warned!
• Who do you bank with?
• Do you have a merchant account?
• Do you want to take American express as well as Visa and Mastercard?

Pricing issues will include:

• Offers:  You can advertise 'offer codes' which give customers a discount.  This is often a good way of tracking the value of advertising.
• Trade accounts:  Some customers may have a permanent discount or even their own price list.
• Multi-currency: If your customer base is international we will need to discuss the currencies they will wish to pay in
• Shipping: The issue of shipping costs often causes problems, and it is important that we identify any issues and resolve them.