Making it happen

You should aim for a lean and mean operation.  Don't build in manual processes.

Your ecommerce operation is totally integrated with your back office so manual operations are significantly reduced. 

• No downloading of orders and uploading of product data - it is all in the same place.
• You don't have to deal with customers who order out-of-stock items because the stock levels in the ecommerce piece are your true stock levels. 
• If you have outsourced your fulfillment then your fulfillment company will be working directly with the same database you are.