Making it happen

Think about this

Focus on customer service. While the store front is automated, your customers still need to know they are dealing with a real company who will solve problems.

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Customer service

You will be using a best-of-breed customer relationship management (CRM) system. The importance of this to your business can't be over-stated.

You might want a special set of phone numbers to that you can identify web queries. 0845 numbers for example which can be tracked online.
Perhaps you should offer a product assistance help line. A high percentage of websales are done over the phone. Your customers will often prefer this.
On some web sites a call-back facility might be useful.
Returns are an important issues on the web and you may need to adapt your current procedures.

Think about a newsletter to remind customers that you are there, and alert them to special offers. Make your newsletter interesting and you will see sales jump after each issue.